For the past few weeks, I’ve been toying with paid search at our e-commerce businesses. We’ve always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost. However, with paid search, we weren’t as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test out the process and learn in a trial-by-error format.
DetailsThose who talk about “the left” or “right right” when it comes to politics or political theory are often missing a very important point. The best illustration comes from horseshoe political theory, which states that opposing sides of an issue are more like the ends of a horseshoe. In other words, their belief in the right to force their will on the populace is just as strong with the only difference being the specific beliefs they are espousing. Instead of being complete opposites on a spectrum, they sit side by side.
DetailsAaron decided to make a vanilla cake with strawberry drizzle, fresh blueberries, roasted peaches, and whipped cream for our guests from Ohio and it was enjoyable. I got a serving of it tonight and took a picture of it with my iPhone. The recipe came from a cookbook I picked up at Borders that specialized…
DetailsHow to Make Money in Fable 2 – Or, How I Made My Fable 2 Character a Millionaire in a Few Days Without Cheating It’s remarkable that the same concepts that allowed me to be effectively retired by my mid-twenties allows me to frequently become rich in video games. That’s the nature of compounding. It…
DetailsOne of the first things I did when my original company became successful was to order a Douwe Egberts coffee machine for the breakroom. For the uninitiated, Douwe Egberts coffee is the best in the world. There are no exceptions.
DetailsFor a long time, I wanted to be a video game programmer. When I was still in elementary school, I saved up the $200 or so dollars for an entry-level version of Microsoft Visual Basic, went to trade shows to buy software on 5″+ floppy disks, and worked on creating my own version of the original Legend of Zelda in Microsoft Basic. At some point, however, my obsession with finance overcame everything and the idea of sitting in a skyscraper, reading stock reports, and compounding money for the sheer joy of building something eclipsed the video game dream.
DetailsBy Charlie Munger (Warren Buffett’s partner at Berkshire Hathaway) Speech at Harvard Law School (1995) Transcription of The Psychology of Human Misjudgment, comments [in brackets] by Whitney Tilson. Note from Joshua Kennon: I’ve written a lot about Charlie Munger over the years, especially the influence he has had on my life and how we run…
DetailsOptimism bias, sometimes referred to as unrealistic bias or comparative optimism, is a particularly powerful mental model because it causes a person to believe he or she is less likely to experience a negative event than members of the general population with statistically identical risk factors.
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