Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory

Coca-Cola Direct Stock Purchase Plan and Coca-Cola Dividend Reinvestment Plan or Coke DRIP Literature

How We Used Shares of Coca-Cola to Teach My Youngest Sister About Investing (and Why the Cycle of Consumption and Financial Stress Starts as a Teenager for Most Americans)

When I was a senior in high school, I bought my youngest sister a single share of Coca-Cola common stock for her 6th birthday. It’s been a teaching mechanism throughout her life; one that is far more important and beneficial from an academic and educational standpoint than any investment return it could generate.

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Do the Work That Is On Your Desk

How Do You Get Rich? Do What Is On Your Desk and Do It Well

A fantastic passage from page 97 of The Richest Man in Town: The Twelve Commandments of Wealth. It talks about how success in life comes down to execution of the work that is sitting your desk, right now. That means getting it done right, getting it done quickly, and getting it done with pride so that your name becomes synonymous with quality.

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Lottery Winners Go Bankrupt Just as Often as Non-Lottery Winners

A lot of times, people convince themselves that if “they just had a little more money” they wouldn’t be in the financial dire straits they are.  Their bills would be paid.  They wouldn’t have financial stress.  The problem is, everyone else with any sense in their life is likely thinking, “Yeah, you’ll be right back in this situation in a few years” but no one wants to say it aloud.

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Why Don't People Realize You Can Own Real Businesses Just Like a Video Game

Why Don’t People Realize You Can Do This In Real Life?

During college, one of Aaron and my closest friends made a comment that still haunts me to this day.  I was explaining that if you own a share of The Coca-Cola Company, you actually receive a proportionate cut of the company’s profits on every single can of Coke sold.  This makes sense, after all … if a business is divided into 100 shares outstanding, and you own 1 share, you own 1% of the company.  If you own all 100 shares, you would own the entire business and get all of the profit, right?  For me, this falls into the, “We hold these truths to be self-evident” category.

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Kennon-Green & Co. Global Asset Management, Wealth Management, and Investment Advisory