A family member came by today and the course of the conversation got me thinking about the reasons that I have managed to achieve everything I set out to do with far less effort than should be required, and succeed, whereas most people never do. One of the secrets, I think, comes down to the way I frame questions.
For the past few weeks, I’ve been toying with paid search at our e-commerce businesses. We’ve always had great success with organic search and, in many cases, dominate our keywords leading to terrific sales at a very low cost. However, with paid search, we weren’t as familiar with the mechanics and the best way to get a high conversion rate. We approved a budget to test out the process and learn in a trial-by-error format.
