A Technique for Comparing the Intrinsic Valuation of Two Stocks

One technique I find helps a lot of investors act more rationally is one I developed during my late teenage years.  I would convert all companies I was analyzing to $100 per share to make comparison of the figures and yields easier.  In essence, this allowed me to ask the question, “How much profit am I buying for every $100 I put into this company?”  If I paid a high multiple for a particular business, it forced me to justify the higher valuation by writing down my reasons for my belief.