How the Mere Association Mental Model Destroyed a Perfectly Good Diet Business
In the 1930’s and 1940’s, the Carlay Company in Chicago, Illinois developed a candy coated dietary suppressant called Ayds. It sold the business to Campana Corporation. Campana was then sold to Dow Chemical. In the 1960’s, Dow sold the business to Purex and hired legendary Hollywood stars and other celebrities to endorse the product. In…